The Give Back Products website was designed to promote a handful of well-crafted wood products while maintaining a strong focus on their philanthropic endeavors. The “Give Back” aspect of their business needed to be spotlighted without pushing the products into the background.
With no existing logo or branding in place, our initial efforts with Give Back Products were focused in creating a simple logo and establishing a relevant color scheme. Next, with design standards established and the company’s target market in mind, a functional website design was generated to face the open source Magento back end. Lastly, at the request of the client, the website was integrated into key business functions; correlating the new website infrastructure with existing inventory tracking, shipping and fulfillment methods.